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The Chicken or the Egg? 5 Fun Arguments Why People Want to Win before they even know Why They Started the Race!

April 18, 20243 min read

The Chicken or the Egg? 5 Fun Arguments Why People Want to Grow Before Knowing Themselves and Their Businesses

Have you ever pondered the classic conundrum of the chicken or the egg? Well, in the world of business growth, a similar dilemma often arises: Should you focus on scaling your business first, or should you take the time to understand yourself and your business before embarking on the growth journey? It's a bit like trying to build a skyscraper without laying down a solid foundation first. So, let's crack open this eggcellent debate and explore five entertaining arguments why people often want to start growing before they fully understand themselves and their businesses.

  1. The Hype Train: All Aboard! Picture this: You're scrolling through your social media feed, and what do you see? Success stories left, right, and center! It's like everyone and their pet goldfish is scaling their business and living their best entrepreneurial life. Naturally, you want in on the action, right? The hype train is real, my friends. It's easy to get swept up in the excitement of growth without pausing to reflect on whether you're truly ready for it.

  2. Fear of Missing Out (FOMO) Ah, FOMO, the sneaky little gremlin that whispers in your ear, "What if everyone else gets ahead while you're stuck in the slow lane?" It's a powerful motivator, driving many entrepreneurs to jump headfirst into growth initiatives without taking the time to assess their readiness. But here's the thing: FOMO can cloud your judgment and lead you down a path that might not be right for you or your business. So, before you succumb to FOMO's persuasive charms, take a deep breath and ask yourself if you're truly prepared for what lies ahead.

  3. Shiny Object Syndrome Strikes Again! Ooh, shiny! It's the curse of the entrepreneur—the irresistible allure of the latest and greatest growth hack, shiny new tool, or trend du jour. Why bother with boring old self-reflection and business introspection when there's a shiny object beckoning you to chase after it? But here's a reality check: Growth isn't just about chasing shiny objects; it's about laying a solid foundation, understanding your strengths and weaknesses, and charting a course that aligns with your vision and values.

  4. Keeping Up with the Joneses Ah, the age-old game of comparison. It's all too easy to look at other businesses in your industry and feel like you're falling behind. Maybe your competitor just launched a flashy new product, or they're racking up accolades and awards faster than you can say, "Congratulations." But here's the truth: Comparison is the thief of joy, especially when it comes to business growth. Instead of fixating on what others are doing, focus on your own journey, celebrate your wins (no matter how small), and stay true to your unique path.

  5. Ignorance is Bliss, Right? Who needs self-awareness and a deep understanding of their business when they can just wing it and hope for the best? Ignorance is bliss, or so they say. But here's the reality check: Ignoring the fundamentals of yourself and your business is like trying to navigate a maze blindfolded—you're bound to hit a few dead ends along the way. So, instead of burying your head in the sand, embrace the power of self-discovery, and equip yourself with the knowledge and insights you need to thrive in the ever-evolving world of business.

In conclusion, while the allure of growth may be tantalizing, it's essential to resist the urge to put the cart before the horse. By taking the time to understand yourself and your business on a deeper level, you'll be better equipped to chart a course for sustainable growth and long-term success. So, before you dive headfirst into the exciting world of business growth, ask yourself: Are you ready to crack the egg and discover what lies beneath the surface? The choice is yours.

Please feel free to connect with me!

PS: SIX:A1 is presenting a MasterClass on May 2nd, starting at 2:00pm. Please join us!

Ready to GrowGrowth

Eric Giguere


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